Our mission is to make Japanese beauty more accessible, no matter where you live.

Born from a love of J-beauty and a frustration with limited availability and high prices abroad, JPlug was created to bridge the gap between Japan’s best-loved products and the people who truly appreciate them.

We’re here to take the guess work out of shopping—offering curated boxes filled with hand-picked items that showcase the elegance, effectiveness, and playfulness of J-beauty.

Because beauty should be exciting, not complicated.